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Sandra Dear ~ Book Lover & Entrepreneur 


For Sandra, opening The Little Boho Bookshop was a dream deferred. In addition to being an avid reader and staunch advocate for early childhood literacy, Sandra’s background in the publishing industry, as well as retail buying and management, bode well as her dream of opening a children’s bookstore became a reality.

Sandra’s entry into the publishing industry began as a Children’s Book Buyer, Adult Hardcover and Paperback Fiction Buyer, and later Vice President, Director of Merchandising for AMS: (Advance Marketing Services) one of the largest book distributors in the US. Sandra left San Diego for the bright lights of New York City joining Penguin Group USA and later Penguin Random House as their VP, Director - Special Markets with focus on International and Custom & Proprietary Sales 


Before entering the publishing industry, and after graduating college with undergraduate and masters degrees in Business Management and Marketing, Sandra gained 10 years of experience in retail buying and managerment as a Buyer and General Merchandise Manager, with then retail giant JCPenney. 

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Nestled Downtown in the main street of Broadway (164-A), Bayonne New Jersey, between 4th and 5th Street, in a quaint section of Bergen PointTHE LITTLE BOHO BOOKSHOP opened its doors on July 31st, 2017. It all started when principle founder Sandra Dear decided to bring her lifelong vision to life. After working in the publishing industry for over 15 years, Sandra felt her beautiful quiet city of Bayonne was missing an independent bookstore.

“Everywhere I went, I saw kids and adults connected to electronic devices. As someone from the publishing industry I knew I had to do something to keep print alive in my community, it was time to make reading fun again”..Sandra Dear.

The Little Boho Bookshop is not your traditional Indie store, it’s a cozy getaway spot to find your happy place. Born with a focus on kids, pre-teens, and young adults content, we have listened to the community and our wide variety of books now include the most current best sellers. Our newly added web store allows you to search our complete inventory and access to over 7 million titles. Fast order online if it’s not in our in-store inventory, and pick up in store a few days later at no additional cost.

When you visit, coffee, tea, and treats are just a step away next door at Bake N Brew Cafe.
Come visit us and find your happy place.
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